Program Details
16 Weeks
Mon, Wed, Thurs (6pm EST - 9pm EST)
Next Cohort Starts
January 13, 2025
Application Deadline: December 30, 2024
By submitting this form, you agree that Upright Education, in partnership with Springfield Technical Community College, may contact you via SMS, email, or phone regarding this bootcamp. You may opt out of receiving communications at any time.
With the growing importance of online presence, professionals in this field can help businesses reach their goals through targeted campaigns and drive ROI. This 16-week bootcamp in Digital Marketing prepares learners for a dynamic field that offers exciting career opportunities.
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Learning Schedule
Learn the skills you need to launch your career without quitting your job. You will meet regularly with your cohort instructor through 1:1 sessions, group projects, and design reviews.
Curriculum Overview
In this course, learners will gain an understanding of digital marketing fundamentals, gain insight into the customer journey, and become familiar with practical applications.
Unit 1: Introduction Digital Marketing
Our program starts by giving an overview of the concepts and strategies used in digital marketing. In the first unit, you will gain insight into marketing research, learn how to develop strategy to identify target markets, create engaging content, measure and optimize campaigns, and utilize various digital marketing channels.
Unit 2: Multi-Channel Marketing
In this upcoming unit, you will discover efficient techniques for digital communication, including content marketing, email marketing, social media marketing, website optimization, SEO, and PPC campaigns.
Unit 3: Marketing Automation
Over the upcoming unit, the program will delve into marketing automation, artificial intelligence, and machine learning in the context of digital marketing. You'll have the opportunity to learn about automating marketing tasks and enhancing customer journeys with AI.
Unit 4: Marketing Analytics
In the final unit, you'll learn how to establish tracking and reporting to analyze data by applying segments and filters, and about how to employ insights to drive marketing decisions. By the end of the program, you'll possess the skills to proficiently gather and analyze marketing data through Google Analytics.
Benefits
Learn the skills you need to launch your career without quitting your job. You will meet regularly with your cohort instructor through 1:1 sessions, group projects, and design reviews.
Expert 1:1 Guidance
Our expert instructors guide your learning, providing you the opportunity to ask questions, collaborate with others and have a personalized learning experience.
Hands-On Experience
Your capstone project will be sponsored by a real client from a company or organization that has a design problem. You'll spend the bootcamp working alongside your peers to build real technology; we prefer to teach through projects and exercises rather than walking our students through textbooks.
Projects & Portfolio
The focus of our bootcamp is readying our students for the job market, so you'll finish the program able to apply what you've learned in a professional setting.
Unlimited Career Services
A wide range of resources will help you launch your next career, including unlimited 1-on-1 career coaching, live workshops, and detailed online resources!